Interactive Marketing Simulation: Managing Segments and Customers V$3$

What segmentation criteria does MM use to differentiate the segments$-$ A$,$ B$,$ C$,$ D$?$

How do they differ from each other?

Please refer to the MM Perceptual map in your simulation.

The ovals represent the segments $-$ map each segment to their persona in the perceptual map.

Their loyals$=$ A$?$ B$?$ C$?$ D$?$

Are all segments equally attractive to MM$?$ Why or why not?

There are $4$ KPIs on your dashboard $-$ sales revenue, market share, profit and customer satisfaction.

Which of these is the most important for long$-$term future of the company $($or any company$)?$

Which KPI are you trying to maximize?