Question: Interactive Session - Organizations: Kenya Airways Flies High with Customer Relationship Management Class discussion What was the problem at Kenya Airways described in this case?

Interactive Session - Organizations: Kenya
Interactive Session - Organizations: Kenya Airways Flies High with Customer Relationship Management Class discussion What was the problem at Kenya Airways described in this case? What people, organization, and technology factors contributed to this problem? What was the relationship of customer relationship management to Kenya Airway's business performance and business strategy? Describe Kenya Airway's solution to its problem. What people, organization, and technology issues had to be addressed by the solution? How effective was this solution? How did it affect the way Kenya Airways ran its business and its business performance

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