Question: Intermediaries have three basic functions in the distribution / marketing channel. Regarding the 'transactional basic function' of intermediaries, which one is incorrect? The 'transactional basic
Intermediaries have three basic functions in the distributionmarketing channel. Regarding the 'transactional basic function' of intermediaries, which one is incorrect?
The 'transactional basic function' means that intermediaries take risks by stocking merchandise in anticipation of sales.
The 'transactional basic function' means that intermediaries buy merchandise in anticipation of sales.
The 'transactional basic function' means that intermediaries sell merchandise to other retailers.
The 'transactional basic function' means that intermediaries buy, sell and take risks by stocking merchandise in anticipation of sales.
The 'transactional basic function' means that intermediaries make products more attractive to buyers.
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