Question: Internal analysis Define internal analysis and describe why an internal analysis is important. Identify the main elements of an internal analysis. (Theory). Examine the current

Internal analysis

Define internal analysis and describe why an internal analysis is important. Identify the main elements of an internal analysis. (Theory).

Examine the current internal marketing environment, highlighting the most influential factors. (Application).

o Among the factors and analysis identified in your research as important, ensure to also include a comprehensive audit and evaluation of the current marketing positioning, targeting and marketing mix.

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