INTERNATIONAL BUSINESS STRATEGY

Spring $2024$

Project Value: $5\%$

Due Date: $07/07/2024$

You are required to choose a company from the List of Canadian Companies as attached. Then, post your chosen company on the Discussion Board via eConestoga by $07/07/2024$ before $11$:$59$ PM to ensure nobody else has selected the same company. Failure to do so will cause mark deductions on your proposal.

Next, you have to choose a country in which you propose for the company to expand its operation. You must ensure that no existing company operates in that country. Then, create a proposal for a new business venture in an international setting. The proposal shall include the following:

$1.$ Description of the business

$*$Name of a company $-$ You may choose a company from the List of Canadian Companies on eConestoga.

$*$Describe a brief overview of the company

$*$Type of Business: retail, manufacturing, or service.

$2.$ Selection of foreign market.

$*$ Determine a potential market where the company has not yet developed a presence.

$*$ Write a brief overview of the country you wish to trade with.

$3.$ International business strategy $$ choosing the method of entry into a foreign market.

$*$Describes a strategy to be used by the company to enter the chosen market, such as exporting, licensing, franchising, joint venture, or foreign direct investment. Choose only one method.