Question: International Bussines Based on the table below, you are asked to draw a BCG matrix on Excel, then, explain what strategy we have to apply

International Bussines

Based on the table below, you are asked to draw a BCG matrix on Excel, then, explain what strategy we have to apply for each product. (explain your answer).

Products

market share

Market share of the largest competitor

Relative market share

market growth

Revenue

Product1

74%

64%

60%

396

Product2

59%

26%

18%

192

Product3

51%

48%

28%

704

Product4

12%

28%

70%

616

Product5

9%

54%

24%

867

Product6

5%

96%

37%

426

Product7

54%

6%

91%

68

Product8

26%

35%

55%

611

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