Question: International Bussines Based on the table below, you are asked to draw a BCG matrix on Excel, then, explain what strategy we have to apply
International Bussines
Based on the table below, you are asked to draw a BCG matrix on Excel, then, explain what strategy we have to apply for each product. (explain your answer).
| Products | market share | Market share of the largest competitor | Relative market share | market growth | Revenue |
| Product1 | 74% | 64% |
| 60% | 396 |
| Product2 | 59% | 26% |
| 18% | 192 |
| Product3 | 51% | 48% |
| 28% | 704 |
| Product4 | 12% | 28% |
| 70% | 616 |
| Product5 | 9% | 54% |
| 24% | 867 |
| Product6 | 5% | 96% |
| 37% | 426 |
| Product7 | 54% | 6% |
| 91% | 68 |
| Product8 | 26% | 35% |
| 55% | 611 |
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