Question: International franchising: When multinationals make a project fully operational and train local managers and workers before the owner takes control. Is a comprehensive licensing agreement
International franchising:
When multinationals make a project fully operational and train local managers and workers before the owner takes control.
Is a comprehensive licensing agreement where the franchisor grants to the franchisee the use of a whole business operation.
The use of intermediaries or gobetween firms to provide the knowledge and contacts necessary to sell overseas is
None of the above
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