INTERNATIONAL MARKET ENTRY & DISTRIBUTION REPORT & PRESENTATION INBM105 Assignment Grade Value (30%) Task 1: Project Report (worth 20%) Task 2: Team Presentation (Summary of Your Report Findings) (worth 10%) Due Dates Project Report: Uploaded to Moodle prior to class Week 13-Week of April 9th Rubric will be available for the Report and what should be included into it- please ensure you review it Please ensure only one team member is uploaded the project report. If another group member uploads the report a deduction will occur Submissions more than 5 minutes late will be penalized 10%. Projects received every day late will be penalized another 10%. Late projects will not be accepted after 2 days late and grade of zero will be issued for the whole team. Team Presentation: Will occur during the last two weeks of classes. Schedules will be posted on Moodle, along with the rubric for the presentations TASK 1: PROJECT REPORT Your Team (5-7 students) will be acting as Global Marketers for a domestic only company (domestic only - a company regardiess of world location, currently does not market any of its products globally) In today's world, companies that want to grow larger in terms of sales/revenue/profit need to expand internationally. Your task as a Team, is to write a marketing report (approx. 15 pages) identifying the market entry strategy that your team would recommend for a company to enter into the Other Country Market. Make sure to also identify the products Your Team is going to introduce into new market Before writing your report, you will need to do the following: Research a company that has not yet gone Global in their expansion plans. (No products are sold internationally - in the country that you would like to expand to) 2. Research and determine which country/region (if the 2. Research and determine which country/region (if the country has less than 1 million of population) the company should enter. 1. Identify the Market Entry Strategy that you would use to enter the new country. 4. Identify the product(s) that will be the focus of the company's expansion Report Headings Introduction Company Description/Company Product(s) (10 marks - approx. 1-1.5 pgs) - Identify the industry, company, and its product(s) that your team is recommending being marketed globally Strategic Marketing Focus, Entry, and Distribution Plan of the Company (20 marks - approx. 2 pgs) Analyze which Country your team would recommend entering with the product(s) you are endorsing - Analyze which Market Entry Focus you would recommend to the Company in pursing this course of action - Identify the competitive advantage that your product(s) have going into the Global market Market Analysis (20 marks - approx. 4pgs) Analyze and complete a SWOT of the company pertaining to the product(s) that you have recommended to enter the specific country A diagram, graphic should be used to illustrate the SWOT (it can be included in the Appendix) a paragraph for each area will need to be found within the Report Describe your target market(s) for the product(s) that you have identified to go Global Identify a secondary target market Identify and analyze 4Ps for your product(s) (Product, Place, Promotion, Price) (40 marks - approx.6-8 pgs) Define your product features, sizes, colour, packaging. labeling, image, warranties, etc. Define the differences of the product between countries if any exist. (current vs global) Identify and discuss what your product (s) key competitive advantage is Describe all the "types of retailers" and the distribution components that will be involved in the new global product List any differences between countries (Current vs Global) Identify the price strategy for your product (s) Define in a chart format the price points within each country (Current vs Global) Follow up with a paragraph answering the question - Is the price reflective of the purchasing power within the country? Discuss the promotional plans for entering consider the following parts: Advertising Public Relations. Direct labeling, image, warranties, etc. Define the differences of the product between countries if any exist. (current vs global) Identify and discuss what your product (s) key competitive advantage is Describe all the types of retailers" and the distribution components that will be involved in the new global product List any differences between countries (Current vs Global) Identify the price strategy for your product (s) Define in a chart format the price points within each country (Current vs Global) Follow up with a paragraph answering the question - Is the price reflective of the purchasing power within the country? Discuss the promotional plans for entering consider the following parts: Advertising, Public Relations, Direct Response, Sales Promotions, Personal selling. Event Marketing, Sponsorship and Social Media *Include an example/visual for one of the global promotions that your Team recommends (can be included in the Appendix) Conclusion (10 marks - approx. 1pg) . Write a conclusion summary page Restate your Market Entry Strategy, recommendations, as well as 4Ps described above Format Requirements (15 marks) - 15 pages (maximum 20) of text, typed, 12-point Arial Font, APA Style Appendices (10 pages max), are properly labeled, referenced and discussed in the body text of the report Report to submitted into Moodle drop box on week 13 by the due date. Title page (project name, student names, section number) Correct spelling, grammar, syntax - Appropriate use of headings, paragraphs and visual appeal Your sources should include articles, videos, journals and websites Proper use of APA style (including in-text Citation and Reference List) is required. TASK 2: VIRTUAL PRESENTATION Prepare a 20 minute (max) presentation of your report. The presentation should cover the major points addressed in your written paper. All members of the team must participate equally in the presentation, along with answering questions from other groups