Question: International Trade Research Project Objective:Applying market intelligence techniques, gather enough information to help a company to determine if a product or service considered is appropriate
International Trade Research Project Objective:Applying market intelligence techniques, gather enough information to help a company to determine if a product or service considered is appropriate for a new market or not. Project: Develop and present an international trade research project that complies with the following requirements: 1. Form a group of 4 to 5 persons. 2. Select a product with a possibility to be exported/imported from Indiato Canada,or from Canada to India, and develop every one of the elements suggested below. Research Requirements (100 Marks) (15% of final grade) 3. The reportmust not exceed 20 pages (including the title page, table of contents, introduction, conclusion, and references).(15% of the final grade). 4. Submit a hard copy and an electronic version of your Project no. 2 by November 27, 2017. No late submissions accepted. 5. Any plagiarism will lead to a zero grade in the assignment. I. The political and legal environment a. Political environment (5 Marks) i. Type pf government, political stability and official attitudes ii. Officials b. Legal environment (10 Marks) i. Intellectual property rights. ii. Commercial Law iii. Dispute settlement iv. Protectionism v. Expropriations vi. Tax regime vii. Customs
c. Business environment (10 Marks) i. Inflation ii. Currency iii. Local business conditions iv. Financial Institutions (provide also the names of main banks)
II. Infrastructure a. Geographical Factors (10 Marks) i. Size and distance ii. Topography iii. Climate b. Physical Infrastructure (10 Marks) i. Roads ii. Railways iii. Air iv. Bridges and ferries v. Ports c. Communications (5 Marks) i. Phones, e-mail and internet ii. Media iii. Post and couriers d. Distribution channels (10 Marks) i. Retail networks ii. Sales agents iii. Wholesale distributors iv. Transport companies e. Services available (5 Marks) i. Power ii. Business services iii. Labour III. Market description a. Demographics (5 Marks) i. Population Size ii. Population Patterns iii. Distribution iv. Families b. Economic development (5 Marks) i. Education ii. Workforce iii. Incomes iv. Spending
c. Sociocultural characteristics (5 Marks) i. Ethnic composition ii. Values iii. Lifestyles d. Trade (5 Marks) i. Imports ii. Sources iii. Balance of payments IV. Product specific market data a. Product service (5 Marks) i. Description ii. Size of the market iii. Competing products b. Technology (5 Marks) i. Types of technologies involved ii. Proprietary issues iii. Product life cycle iv. Options for renewal c. Regulatory requirements (5 Marks) i. Technical specifications ii. Quality iii. Environmental
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