Internationalization is the process through which a firm moves from operating solely in its domestic marketplace to operating in international markets. Most companies now look to the global market rather than simply remain in their domestic market-a decision that creates management challenges. Outside the domestic market, managers need to learn other languages and laws, deal with volatile currencies, face political and legal uncertainties or redesign their products or services to suit different customer needs and expectations. Business could be easier if companies stayed within domestic markets, but more and more companies go global.

Elaborate the reasons 7 why companies decided to invest into the international arena and what are 7 the risks?