Internet advertising formats:

Question options:

a)

are established by individual websites.

b)

are enforced by the Federal Communications Commission.

c)

are defined by the Internet Advertising Bureau.

d)

None of these is correct.

Which of the following best describes the relationship between search and social media?

Question options:

a)

Search marketing and social media marketing are distinct skillsets with little overlap.

b)

The best-performing companies use natural search marketing and don't rely on social media as a crutch.

c)

Because search marketing requires an understanding of complex math and algorithms while social media marketing doesn't, digital marketers typically start out in social media marketing and the most talented ones eventually graduate to search marketing.

d)

Search marketers are very interested in social media simply because consumers are on social media.