Question: Interpret the following quantitative exit analysis IT-test LOYALTY Mean t-value AGE Coke loyal 55.4 9.2 Coke switcher 32.3 p .02 The people who switched were

Interpret the following quantitative exit

Interpret the following quantitative exit analysis IT-test LOYALTY Mean t-value AGE Coke loyal 55.4 9.2 Coke switcher 32.3 p .02 The people who switched were older There is no significant difference between the loyals and the switchers The loyals were older Age has no effect on loyalty

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