Interpreting Market Segment Information from a Secondary Database Many marketers who wish to identify a target market will utilize "off the shelf" market segmentation schemes developed by large marketing research companies. In this scenario, you're the brand manager for a beverage company. You are looking to launch new energy drink beverage, and you'd like to know more about the type of consumers who are most likely to be interested in drinking energy drinks. You paid for access to a marketing database that segmented consumers into 50 segments. After reading the description of the 50 segments, there were 4 you identified as being potentially appropriate: "Tenacious Teens", "City Sentries", "Country Colonizers", and "Metro Mixers." You ran a report on these four segments that was based on their answer to the question "Yes or No, do you Love drinking energy drinks?". The results are reported in table below along with the totals reported for all 50 of the segments combined. PE: Click the icon to view the table of the results. x More Info Of the four segments shown, which segment is the largest? Segment Tenacious Teens is the largest with the segment % value of 31.40 %. (Round to two decimal places.) Of the four segments, which one has the greatest percentage of people who "Love drinking energy beverages"? Segment V has the greatest percentage of people who "Love drinking energy beverages". The value of this percentage is %. (Round to two decimal places.) Segment Name Segment Count Tenacious Teens City Sentries Country Colonizers Metro Mixers Total 270,000 150.000 230,000 210.000 860,000 Segment Estimated Behavior Count 10.800 3,000 16,100 6,300 36,200