Question: Interpretivist vs Positivist Differences between interpretivist (Qualitative) and positivist (Quantitative) research approaches Characteristics of each When do you use it? (Qualitative for exploratory research &

  1. Interpretivist vs Positivist
  • Differences between interpretivist (Qualitative) and positivist (Quantitative) research approaches
  • Characteristics of each
  • When do you use it? (Qualitative for exploratory research & quantitative usually for descriptive or casual research)
  • Benefits of each
  • Pitfall of each
  • Advantage of using both in combination

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