Question: Interrelation between product development and process technology. LG has two design options for a new line of high - resolution monitors: i . Design I
Interrelation between product development and process technology. LG has two design options for a new line of high
resolution monitors: i
Design I has a
probability of yielding
good monitors per
i
e
yield rate is
and a
probability of yielding
good monitors per
This development will cost $
as initial investment. This type of monitor can be sold for $
ii
Design option II has a
probability of yielding
good units per
and a
probability of yielding
good units per
This development will cost $
as initial investment. This type of monitor can be sold for $
The production of each monitor
whether defective or not
will cost $
LG must pay production costs on all monitors, whether defective or perfect. But it can sell only perfect monitors. The life cycle for this model is two years with
units of demand per year. Note that the output of the production line will be less than
units based on yield rates. LG does not necessarily aim to satisfy all the demand. Develop a decision tree, calculate payoffs for the branches of the tree, and calculate EMVs of the alternatives. a
Which design should be chosen based on EMVs? Show your calculations. b
Assuming part a
defective monitors have an estimated salvage value since many parts of it can be recycled and used in other products. Design I has salvage value $
per unit, while Design II has salvage value $
per unit. Which design should be chosen based on EMVs? Show your calculations. No need to draw a new decision tree.
Yield rate means the rate of perfect monitors produced by the process. For example, if yield rate is
it means out of
monitors
monitors are perfect and
monitors are defective.
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What are the mistakes made by owners at Fazioli? What is the gap between operations resources and market requirements? What are your
at least three
recommendations to close the gap? ANSWER:
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