Intro to business -

CH 1

• Define the following terms

Profits	Competitive advantage	Creativity
Relationship management	Strategic alliance	vision

• What is the result of the ageing of our population here in Canada.

• List & explain the factors of production
• List the payments that each factor of production receives
• List 4 things that make a company admired?

CH 2

• Define the following terms

Philanthropy	Social responsibility	Ethical leadership
Whistleblowing	Conflict of interest

• What are some of the responsibilities a company has to the general public?
• What are some of the responsibilities a company has to their investor?

• What are a company's responsibilities to Consumers?
• What are a company's responsibilities to its workers?
• What are 4 influences on a person's ethics?

CH 3

• Define the following terms

Microeconomics	Macroeconomics	Demand
Supply	Market equilibrium	Planned economy
Mixed economy	Market economy (capitalism)	Fiscal policy
Monetary policy	Inflation	Deflation
Privatization	Budget deficit	Budget surplus
Expansionary monetary policy	Restrictive monetary policy

• What are the 3 goals of a government?
• How are those goals impacted under a
  • Budget surplus
  • Budget deficit?
  • Expansionary monetary policy
  • Restrictive monetary policy

• List and explain 4 different types of competition
• List and explain 4 types of unemployment
• What cause demand to shift?
• What causes supply to shift?

CH4

• Define the following terms

Balance of trade	Balance of payments	Balance of trade surplus
Balance of trade deficit	Floating exchange rates

• Why do nations trade?
• What is the role of the WTO, world bank and IMF?
• Who are the members of NAFTA?

• List and explain barriers to trade

CH5

• Define the following terms

Sole proprietorship	Partnership	Corporation
Not for profit corporation	Publicly owned corporation	Corporate charter
Vertical merger	Horizontal merger	Conglomerate merger
Acquisition	Joint venture

• Why do small businesses fail?

• 4 sources of assistance for small businesses
• Advantages and disadvantages of a franchise

CH6

• Define the following terms

Entrepreneur	Serial entrepreneur	Seed capital
Venture capital	intrapreneur

• Characteristics of an entrepreneur
• Why should you buy an existing business

CH7

• Define the following terms

Technical skills	Human skills	Conceptual skills
Span of management	centralization	decentralization

• What type of plans do top, middle and supervisory managers develop?
• What type of skills do top managers need more of?
• What type of skills do supervisors need more of?
• What are the differences between the 3 main types of leadership

• List and explain functions of management
• List and explain ways a company can departmentalize
• What is SWOT analysis, give examples of each category?

CH8

• Define the following terms

Wage	Salary	Flextime
Compressed workweek	Job share	Downsizing
Outsourcing	Strike	Picketing
Boycott	Lockout	Collective bargaining

• What is expectancy theory motivation?
• What is equity theory of motivation?
• What is goal setting theory of motivation?
• What does X theory of management believe?
• What does y theory of management believe?

• What factors must a company consider before setting a wage for employees
• List and explain 4 different types of incentive based compensation
• What are Hertzberg's hygiene factors
• What are Hertzberg's motivator factors

CH11

• Define the following terms

Primary data	Secondary data	Focus groups
Data mining	Market segmentation	Target market
Relationship marketing	Person marketing	Organization marketing

• What are the elements of the marketing mix?

• List and explain consumer market segmentation
• 4 benefits of relationship marketing

Ch12

• Define the following terms

Product line

Product mix

Brand equity

• Explain the differences between the 3 consumer product types
• What are the stages in the product lifecycle
• Explain the 3 levels of distribution intensity
• Which method of transport is the cheapest vs. the most expensive?
• Which method of transport is the quickest vs. the slowest?
• Which method of transport is the most dependable for meet schedulesvs. the least reliable?

• Different types of retail stores

CH13

• Define the following terms

Product advertising	Institutional advertising	Informative advertising
Persuasive advertising	Comparative advertising	Reminder-oriented advertising
Push strategy	Pull strategy

• List and explain different types of consumer-orientated sales promotion.
• List and explain different pricing strategies.

CH16

• Define the following terms

Investment grade bonds	Junk bonds	M1 money supply
M2 money supply	Common shares	Preferred shares

• What are the different types of money market instruments? Who issues them?