Intro to Management: Students will develop a deeper understanding of the value of planning and strategic management, focusing on the potential growth of Big Rock Brewery making meaningful connections to the external environment and industry analysis they conducted in the previous assignment.

Essentially, you are conducting the three steps of "The Strategic Management Process". Refer to Chapter 4, pages 114 118 in the course textbook.

WHAT TO INCLUDE IN YOUR PRESENTATION

Introduction (5 marks) Your company overview should include location, history, products and services, and anything else you believe to be relevant. Your introduction MUST also include major themes youll be addressing in your presentation. Research must be evident throughout, however, you will also need make some educated assumptions in areas where specific research may be lacking. Customer Base (7 marks) Describe the type of customers the company serves. Who is their ideal customer? Information should include (but is not limited to) factors such as age, gender, income, ethnicity, occupation, location (do they live in urban, suburban, or rural areas), values, and interests. Mission, Vision, Core Values (10 marks) Describe the mission of the company (purpose of their business/why they exist) and where theyd like to be in the future (vision). Based on information available, interpret their corporate culture and core values. Research must be evident throughout, however, you may need to make educated assumptions where specifics details are unavailable. (Chapter 4, pages 114-115). Corporate-Level Strategy (7 marks) Identify which the corporate level strategy the company uses (growth, stability, or renewal)? Justify your response and provide examples. *Note: If the company uses the growth strategy, be sure to identify which growth strategy they use. If they use renewal, which renewal strategy do they use? Etc. Research must be evident throughout, however, you may need to make educated assumptions where specifics details are unavailable. (Chapter 4, pages 119-120). Competitive Strategy (7 marks) Which competitive strategy does the company use to gain competitive advantage (cost leadership, differentiation, or focus)? Justify your response. Research must be evident throughout, however, you may need to make educated assumptions where specifics details are unavailable. (Chapter 4, page 124).