Question: Introduced in 1 9 8 5 , Ford Taurus was an instant hit. Between 1 9 9 2 and 1 9 9 6 , it

Introduced in 1985, Ford Taurus was an instant hit. Between 1992 and 1996, it was U.S.'s top selling car. However, Ford stopped its production in October 2006-after a
decade of declining sales. Sales declined to less than 200,000 units by 2006 after relegating it to rental and corporate fleets. Ford "500" and Fusion were replacing it.
However, each of these have only 30% public name recognition-compared to 90% for the Taurus. Ford spent more than $1 billion advertising the Taurus. According to the
former CEO Allan Mullay, canceling the Taurus "wasted 20 years of investment in a brand name." Which of the following resources best represents Ford's strategic blunder in
sustaining the competitive advantage that Ford Taurus built over time?
Path dependency
Causal ambiguity
Social complexity
None of the above.
 Introduced in 1985, Ford Taurus was an instant hit. Between 1992

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