Question: Introduced in 1 9 8 5 , Ford Taurus was an instant hit. Between 1 9 9 2 and 1 9 9 6 , it
Introduced in Ford Taurus was an instant hit. Between and it was USs top selling car. However, Ford stopped its production in October after a
decade of declining sales. Sales declined to less than units by after relegating it to rental and corporate fleets. Ford and Fusion were replacing it
However, each of these have only public name recognitioncompared to for the Taurus. Ford spent more than $ billion advertising the Taurus. According to the
former CEO Allan Mullay, canceling the Taurus "wasted years of investment in a brand name." Which of the following resources best represents Ford's strategic blunder in
sustaining the competitive advantage that Ford Taurus built over time?
Path dependency
Causal ambiguity
Social complexity
None of the above.
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