Question: . Introduction 2 points 2 . Lego s target audience. What was the problem identified? 3 points 3 . What kind of primary research was

. Introduction 2 points
2. Legos target audience. What was the problem identified? 3 points
3. What kind of primary research was conducted? Describe the methods 3 points
4. Findings of market research 3 points
5. How did market research help the brand? 2 points
6. Citations & References 2 points

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