Introduction and Situation Analysis $(1$ page$)$

Objective: Provide a foundational understanding of the company and its market context through a SWOT analysis.

Guidance:

Firm Analysis: State the company$$s name, mission, and a succinct overview of its products or services.

SWOT Analysis: Briefly outline the company$$s strengths, weaknesses, opportunities, and threats. Be specific and prioritize the most impactful points. For example, identify a key strength and relate it to how it can counteract a significant weakness or threat, or seize an opportunity.