Introduction: In this assignment you will learn to create a very short, well organized video that pitches an innovative idea or provides relevant information on a topic to spark the interest of an audience that compels them to move to a next step.

Your Task: Create a 30-90 second video pitch selling anything that you are passionate about. You will be marked on 4 things: a good value proposition, confidence, credibility and the ability to close your pitch. See example pitch here.

The Following Steps Will Help You Complete Your Assignment:

1. Choose a topic that interests you or that you are passionate about.
2. Brainstorm the possible ways to communicate the benefits of your topic and how to persuade an audience of your offering. Be as creative as possible but present yourself professionally.
3. Make sure your pitch includes the following:
   1. A good value proposition: You will be marked on your ability to convey a strong message about a product/idea/ideology/etc., that in turn gets your audience excited about it. A value proposition in its simplest form is a promise to either a) solve a problem or b) improve a situation.
   2. Credibility: You are considered a subject matter expert on the item that you are talking about. Speaking purely to your own personal preference is not a strong enough. That said, bringing in evidence or even metrics to support your opinion, help form a persuasive pitch.
   3. Confidence & Engagement: Confidence can be translated through things like body language and tone; sitting up straight, enunciating your words, and showing a bit of personality go a long way.
   4. A close: Consider what you want your audience to do after hearing your pitch. Include a call to action that directs your audience to a clear next step.

need a best summary to make the video