Introduction: Macro Developments Affecting Marketing

$1$

Delivering Customer Value

$1\mathrm{.}1$ Strategies to Prioritize Customer Value at All Touchpoints During the Omnichannel Customer

Journey

$1\mathrm{.}2$ Macro Trends Influencing Customer Decision Making

$2$

The Evolving Landscape of Martech and Advertising

$2\mathrm{.}1$ Defining Brand Value and the Communication Message

$2\mathrm{.}2$ Optimizing Media Strategy

$2\mathrm{.}3$ The Customer$-$Technology Interfac