Introduction Replace this paragraph with your response for part B1. The task instruction for to write an overview of the consumer persona profile you created for Pawfect PetCare the key influences you identified. Influences Internal Replace this paragraph with your response for part B2. The task instruction for to write a justification of the internal influences that you identified for the consumer p including lifestyle, motives, and perceived risks. External Replace this paragraph with your response for part B3. The task instruction for to write a justification of the external influences that you identified for the consumer including family characteristics, cultural values, and subculture groups. Positioning Statement Replace this paragraph with your response for part B4. The task instruction for to create a positioning statement for Pawfect PetCare based on the consumer persona should include the target audience, the need being addressed, the benefit provided, a Pawfect PetCare is a better choice