Introduction: The table below provides some basic information for eight different market segments that a firm is evaluating. Your objective in this task is to consider how attractive or "desirable" each would be in terms of "opportunity" (and why/why not); then, answer the questions that follow. Segment Size Growth (%) Competitive Access to ($millions) Rivalry Retailers 100 5 Medium Easy A B 100 20 Aggressive Hard 75 5 Medium Medium D 75 20 Aggressive Hard E 50 5 Friendly Easy F 50 20 Medium Easy G 25 5 Friendly Easy H 25 20 Medium Easy What is the size of the market overall? The average growth rate for the overall market? Which segment(s) do you think is/are the most attractive, and why? (if you identified more than one segment, note which would be your primary target market, your secondary target market, and so on.) Which segment(s) would you NOT target? Why not? In reality, what other information would you need to help you select the best target market? Or, can you think of other factors not reflected above that would affect the desirability/attractiveness of a segment