Introduction to EcoFresh and Project Overview Consumer Decision$-$Making Process Stage $1$: Problem Recognition Stage $2$: Information Search Stage $3$: Evaluation of Alternatives Stage $4$: Purchase Decision Stage $5$: Post$-$Purchase Behaviour Marketing Tools & Tactics for Each Stage Key Consumer Behaviour Factors Perception Motivation Reference Groups Application of Behavioural Insights to Marketing Strategy Product Design Pricing Strategy Distribution Channels Promotional Messaging $.$pls provide Visual Aids and Examples $.$Conclusion and Recommendations