Question: Introduction to IT & IS Q3: Explain why research shows that the major reason for CRM failure is: lack of understanding and preparation. Support your

 Introduction to IT & IS Q3: Explain why research shows that

Introduction to IT & IS

Q3: Explain why research shows that the major reason for CRM failure is: lack of understanding and preparation. Support your answer with example.

Q4: Why do many companies today make supply chain management (SCM) a top strategic objective?

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