INTRODUCTION TO THE ASSIGNMENT

$$ This assignment consists of ONE scenario and FOUR questions based on the scenario.

Ace Superstore, a retail grocery outlet in Soweto, has seen substantial growth in revenue and profit over the past year.

As a result of this growth, the board have voted to expand operations by opening a branch in the East Rand. As a member

of the board and of management, you have the task of researching the viability of this move, considering every aspect of

the environment and how this will benefit the brand. The brand sells affordable, but clean and healthy food to lower$-$ and

middle$-$class families. Because of this growth, you are already competing with retailers such as Pick n Pay, Shoprite and

Checker, in both your pricing and the promotions that you run.

Looking at various aspects and concepts in retail management, answer the following questions to show your knowledge

and expertise.QUESTION $1[30$ MARKS$]$

As a retailer, you need to know and understand the key global trends affecting the retailing industry.

This will better allow you to prepare for any challenges or opportunities that may affect Ace

Superstore.

Select any two key challenges affecting retailers globally mentioned in your course material, research

and discuss what impact these might have on the new store and how you can prepare for these

challenges. Provide relevant examples of how you will accomplish this.