Introduction/Background (approximately 400 words) This section should include information that provides the relevant context for your analysis of the retailers online strategy. You should include the following:

Brief description of the retailer and their website (i.e., the structure of the site) (100)

Description of the competitor (and their website) and a rationale for choosing that competitor. (100)

Identification of any relevant industry or consumer trends (NOT MORE THAN 3) that are likely to impact on the use of the retailers website. (supported by research sources) (200)

The retailer is JB Hi-Fi and the competitor is Harvey Norman