Inventory financing is not an asset-based financing technique. *

True

False

Studies of shifting patterns in age, income, education, race, and other population characteristics are the subject of demographics. *

False

True

The specific group of customers at whom a company aims its goods and services is its target market.

True

False

Giving customers a chance to complain about a problem usually is fruitless; once a business makes a customer angry, she/he typically will not buy from that company again under any circumstances. *

False

True

Before entering a franchise contract, a potential investor should ask, "What can a franchise do for me that I cannot do for myself?" *

False

True

A company can achieve stellar customer service and satisfaction by hiring the right employees and treating them with respect. *

True

False