Involvement (as it applies to consumer behavior) is Involvement (as it applies to consumer behavior) is a The number of people involved in making a purchase decision b The number of times a customer has purchased a product c The level of interest a customer has in a product purchase d How many different versions of the product available Perception refers to a Things we see and hear b The things we choose not to see and hear c How we interpret the world around us d Mostly perfect, since we have highly evolved senses A reference group is a A group of people marketers have hired to influence consumer purchasers b A group of products to which a consumer compares the product they are considering buying c A group of companies that pool their resources to influence consumers d A group of people who influence consumers attitudes and behaviors A subculture is a A group of people who share non got the interests or attitudes of the main culture b Not a real thing Youre either part of the culture, or youre not c A group that shares some of the interests of a culture, but is different in some important ways d Just another name for culture, that is sometimes used Which of the following product attributes would promote LOW involvement a Expensive b Low risk c Extended problem solving d High risk Involvement is typically categorized as a High and Low b Negative and Positive c Internal and External d Primary and Secondary Selective retention a Is less common, now that we have smart phones b Means that we tend to forget messages that agree with what we already believe c Means that we tend to remember messages that agree with what we already believe d Refers to the process of retaining new information that contradicts previous beliefs Selective distortion means a Changing the marketing message to fit someones mood b Changing the message content to fit someones gender c Misinterpreting an intended message, in some way d Sharing a message you received in a deceptive manner Relatively enduring personal characteristics that result in a persons disposition, refers to a Dogmatism b Pragmatism c Personality d Versatility The different needs, as shown in Maslows Hierarchy a Are always present as motives b Are more and less relevant to our behavior at times, based on the situation c Affect needs, but not wants d Affect wants, but not needs

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Question: Involvement (as it applies to consumer behavior) is Involvement (as it applies to consumer behavior) is a. The number of people involved in making a

Involvement (as it applies to consumer behavior) is

	a.	The number of people involved in making a purchase decision
	b.	The number of times a customer has purchased a product
	c.	The level of interest a customer has in a product purchase
	d.	How many different versions of the product available

A reference group is

	a.	A group of people marketers have hired to influence consumer purchasers
	b.	A group of products to which a consumer compares the product they are considering buying
	c.	A group of companies that pool their resources to influence consumers
	d.	A group of people who influence consumers attitudes and behaviors

A subculture is

	a.	A group of people who share non got the interests or attitudes of the main culture
	b.	Not a real thing. Youre either part of the culture, or youre not.
	c.	A group that shares some of the interests of a culture, but is different in some important ways
	d.	Just another name for culture, that is sometimes used

Selective retention

	a.	Is less common, now that we have smart phones
	b.	Means that we tend to forget messages that agree with what we already believe
	c.	Means that we tend to remember messages that agree with what we already believe
	d.	Refers to the process of retaining new information that contradicts previous beliefs

Selective distortion means

	a.	Changing the marketing message to fit someones mood
	b.	Changing the message content to fit someones gender
	c.	Misinterpreting an intended message, in some way
	d.	Sharing a message you received in a deceptive manner

The different needs, as shown in Maslows Hierarchy

	a.	Are always present as motives
	b.	Are more and less relevant to our behavior at times, based on the situation
	c.	Affect needs, but not wants
	d.	Affect wants, but not needs

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	a.	Things we see and hear
	b.	The things we choose not to see and hear
	c.	How we interpret the world around us
	d.	Mostly perfect, since we have highly evolved senses