______ involves looking at whether a company's key action plans are well-matched to its opportunities.

Strategic control

Regression analysis

Operating control

Benchmarking

Portfolio analysis

Companies may want to downsize their business portfolios for all but which of the following reasons?

The firm may have entered areas where it lacks experience.

The products might simply age.

The firm may have grown too fast.

The customers may have purchased all they need.

The market environment might change.

The purpose of ________ is to ensure that the company achieves the sales, profits, and other goals set out in its annual marketing plan.

SWOT analysis

benchmarking

operating control

a marketing audit

strategic control