Question: involves retailing a new product for a limited time in order to evaluate its attractiveness and to gain feedback from consumers before a final product

involves retailing a new product for a limited time in order to evaluate its attractiveness and to gain feedback from consumers before a final product is fully released.

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Commercialization

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Brand extension

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Prototyping

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-

branding

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Test marketing

involves retailing a new product for a limited time in order

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