involves the planning, direction, and control of personal selling activities, including recruitment, selection, training, motivation, compensation,...
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involves the planning, direction, and control of personal selling activities, including recruitment, selection, training, motivation, compensation, and evaluation of members of the sales force. Human resource management O Integrated marketing communications management Sales management O Marketing management O Sales administration B involves the planning, direction, and control of personal selling activities, including recruitment, selection, training, motivation, compensation, and evaluation of members of the sales force. Human resource management O Integrated marketing communications management Sales management O Marketing management O Sales administration B
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