Question: _ _ _ _ _ _ _ involves using all of the promotional tools and resources to deliver a comprehensive, unified way to create a

_______ involves using all of the promotional tools and resources to deliver a comprehensive, unified way to create a positive brand image and achieve the strategic marketing objectives of the firm.
Question content area bottom
Part 1
A.
Target marketing
B.
The marketing mix
C.
Brand equity
D.
Integrated marketing communications
E.
Product placement

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