Question: involves using automated tools to find and extract information found on the web about a brand and then using specialized software to analyze and make

involves using automated tools to find and extract information found on the web about a brand and then using specialized software to analyze and make sense of these large amounts of text

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based data. These techniques listen to customers rather than ask them questions?

Snowball sampling

Machine learning

Passive data collection

Heat mapping

Blog mining

involves using automated tools to find and extract information found on

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