Question: Ion 1 3 Tom is trying to identify the bundle of product features most likely to attract customers. Whe plans to compare different combinations of

Ion

13

Tom is trying to identify the bundle of product features most likely to attract customers. Whe plans to compare different combinations of attributes and have the customer simply determine which product combination sounds best, next best, and so on

.

In this example. Tom wants to conduct a

(

)

.

focus group

.

interview

.

conjoint analysis

.

web survey

Ion 13 Tom is trying to identify the bundle of product

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