Question: Iris Meyer owns two antique stores. One i s i n a n upscale neighborhood, and its merchandise i s artfully arranged and priced t
Iris Meyer owns two antique stores. One upscale neighborhood, and its merchandise artfully arranged and priced indicate product rarity. The other a rundown strip mall and contains some the same type merchandise, but the items are left open boxes and placed haphazardly shelves. Customers either store have entirely different perceptions the stores and would surprised know Iris operates each them because she uses such differing strategies.
Group answer choices
positioning
market integration
market combination
repositioning
concentrated targeting
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