_____________ is a creative theory that makes use of rational appeals. Select one: a. Fact-based b. Soft

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_____________ is a creative theory that makes use of rational appeals. Select one:

a. Fact-based

b. Soft thinking

c. Emotional thinking

d. Hard thinking

Related Book For answer-question

Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Posted Date: Aug 09, 2022 12:40 AM

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_____________ is a creative theory that makes use of rational appeals. Select one: a. Fact-based b. Soft

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Expert Answer:

ans Factbased On the other end of the advertising band are rational appeals Several ad styles a... View the full answer

Consumer Behavior Buying, Having and Being

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