Question: is a helpful framework to think about customers' desired attributes, consequences, and ultimate goals that they seek to achieve with the help of various products

is a helpful framework to think about customers' desired attributes,
consequences, and ultimate goals that they seek to achieve with the help of various products
and services.
The Total Quality Management Matrix
The Service-Profit Chain
The Customer Satisfaction Index
The Customer Value Hierarchy
is a helpful framework to think about customers' desired attributes, consequences,

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