Question: __________ is a method of gathering primary data to learn about how much consumers know about various features of a group of brands, their attitudes

__________ is a method of gathering primary data to learn about how much consumers know about various features of a group of brands, their attitudes towards the brands, and their preferences for the brands , and which of the brands they recently purchased.

Select one:

A) Observational research

B) Survey research

C) Causal research

D) Experimental research

E) Ethnographic research

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