is a middle ground competitive approach aimed squarely at th sometimes great mass of value$-$conscious buyers looking for good$-$to$-$very$-$good product or service at an economical price seeks to achieve the best costs by using the best operating practices and incorporating the best features and attributes. aims at achieving the best cost $($as compared to rivals$)$ for each activity in the industry's value chain.

is an ideal strategy for competing in large, fast$-$growing marke segments where rapid product innovation is the norm.

seeks to defeat a low$-$cost provider strategy by attracting buyers on the basis of charging the best price for the best product produced at the best cost.