is a process used to define the size, location, and/or makeup of the... is a process used to define the size, location, and/or makeup of the market for a product or service. a. Geocentric research b. Target marketing c. Differentiation d. Market research What do marketers need in order to create the right strategies for ... What do marketers need in order to create the right strategies for decisionmaking? a. Reports about the competition's products b. Reports about customers' wants and needs c. Evidence of the number and sizes of market segments d. Objective, accurate, and timely information Of the following, which is NOT one of the uses of marketing research? Of the following, which is NOT one of the uses of marketing research? a. To identify market opportunities and problems b. To monitor marketing performance c. To generate, refine, and evaluate potential market actions d. To provide consumers with information they need to evaluate products and services at a profit A(n) scale is used when a researcher is attempting to measure ... A(n) scale is used when a researcher is attempting to measure attitudes, opinions, evaluations, beliefs, impressions, perceptions, feelings, and intentions on a continuum. a. nominal b. ratio c. interval d. ordinal are NOT among the four methods of data collection. are NOT among the four methods of data collection. a. Person-administered surveys b. Mixed-mode or hybrid surveys c. Proxy-assisted surveys d. Computer-assisted surveys