Question: is a very common problem in many large MNCs , where managers believe that the home office's approach to doing business can be exported intact

is a very common problem in many large MNCs

,

where managers believe that the home office's approach to doing business can be exported intact to all other countries because this approach is superior to anything at the local level.

Ethnocentrism

Regio

-

centrism

Globalism

Polycentrism

is a very common problem in many large MNCs, where managers

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