Question: Is Cocofly's current distribution strategy the right one for the product? Given Cocofly's expansion plan, should it try to establish its own distribution network, or

  1. Is Cocofly's current distribution strategy the right one for the product? Given Cocofly's expansion plan, should it try to establish its own distribution network, or should it continue to piggyback on the distribution network of other FMCG companies such as Patanjali Ayurved Ltd. (Patanjali)?

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