___________ is important in event projects in order that a clear link can be observed between the event objectives and the tasks required to achieve them.*

A. stakeholders

B. effective evaluation

C. work breakdown

D. cost allocation.

Which of the following is described as the process of creating, developing and communicating abstract, concrete or visual ideas?*

A. Idea screening

B. Idea generation

C. Draft plan

D. feasibility analysis

Invoices, receipts and staff time sheets can be used to obtain __________ figures in budgeting template.*

A. actual

B. variance

C. budget

D. total

__________ is the sum of actual figures in budgeting template.*

A. actual

B. variance

C. budget

D. total

Which of the following is a document that details the plans for the event, as well as the safety and risk management procedures if something happens?*

A. Marketing plan

B. Financial plan

C. Reflection plan

D) Operational plan.

___________ aims to generate money for the community or not-for-profit organisation which stages it.*

A. Special events

B. Festivals

C. large events

D. Sporting events

Which of the following items must NOT be included in a sponsorship proposal?*

A. I, II and III

B. II, III and IV

C. I, III and IV

D. None of the above.

The __________ is a form of communication that operates on a large scale, reaching and involving most people in society.*

A. television

B. media

C. social networking sites

D. press release

___________ refers to those impacts of an event that continue to be felt long after the event has concluded. It is also referred to as "long term effects".*

A) Legacy

B) Implementation

C) Procurement

D) Acculturation

While planning the event, it is worth to use the SWOT analysis. Which of the following is considered as internal factors in SWOT analysis?*

A. Strengths and weaknesses.

B. Strengths and Opportunities

C. Threat and Strengths

D. Weaknesses and Threat

Which of the following is NOT a part of project parameters?*

A. time

B. cost

C. Schedule

D. quantity

Managers need to prepare a response, which will enable the event team to be ready for action should the worst happen in __________.*

A. crisis management planning

B. event marketing

C. business events

D. allocationg marketing resources

Which of the following are the CORRECT ways for managers to develop relationship with the media?*

A. I, II and III

B. II, III and IV

C. I, III and IV

D. All of the above.

Working with people who know what to do and at the same time work with commitment is an example of ___________.*

A) strength

B) collaborative

C) leadership

D) recognition

Crisis management is important to prevent __________.*

A. key media outlets' contact details to be used immediately

B. identifying crisis that can cost a lot to the firm

C. that a demanding situation from becoming a major controversy

D. informing and entertaining an audience

All of the following are the characteristics of event, EXCEPT?*

A. Targeted at international markets

B. They are permanent in nature.

C. aims to generate money

D. used for a business to promote their companies

Which of the following is an example of large events that are targeted at international markets?*

A. Corporate events

B. Special events

C. festivals

D. Olympics.

Which of the following refers to the organisation and coordination of activities required to achieve the objectives of events?*

A. Gathering of people

B. Events Management.

C. Displays of ritual

D. Events that relate to a specific culture

Which of the following are the CORRECT main areas in developing a marketing plan?*

A. I, II and III

B. II, III and IV

C. I, III and IV

D. All of the above.

This statement is MOST likely related to __________.*

A. social networking sites

B. magazines

C. radio

D. television

When organising an outdoor event, bad weather can be a/an ___________.*

A. Opportunities

B) threat

C. economic conditions

D. results-driven

How many steps is included in the event planning process?*

A. 5

B. 6

C. 7

D. 8

A contest in which animals, people, or machines compete individually or as teams is a sporting event. For example ___________.*

A. Charity fun run.

B. Festivals

C. Olympic

D. MMU Open Day

Manager needs to identify whether or not the overall variance in the budgeting process is within a tolerable range. This process is called as __________.*

A. measure performance

B. implement budgets

C. approve budgets

D. act to control the event

Scales of Events are determined by ___________ EXCEPT?*

A. Visitor attractiveness

B. Mediated reach

C. Cost

D. quality

Which of the following are NOT the purposes of event marketing?*

A. I and II

B. II and III

C. III and IV

D. I and IV