Is it wrong for marketers to create wants where none exist in the marketplace in order to make profits? Support answer(AACSB: Written and oral communication, information technology, reflective thinking)

Help research on this topic and formulate a sustainable, responsible marketing plan for marketing infant formula across the global. Presents your plan.(AACSB: Written and oral communication, information technology, reflective thinking)

Milking the International Market Since the I'Ei'FIIIlsJ Nestle and other companies have faced criticism about their marketing of infant formula to families in developing countries. Their marketing has positioned formula as superior to breast milk and as a more modern way to feed babies despite emerging research ndings that breast milk usually led to healthier outcomes for babies. Thirdworld women gew dependent on infant formula but began watering it down to make it last longer and save money, often with contaminated water. This too often resulted in child malnourishinent and other serious health problems and even death in some cases. Nestle has been accused by some child watchdog groups of using overly aggressive marketing tactics to sell its infant formula products. Nestler targeted many new mothers with tactics such as providing samplesI promoting products directly in hospitals and communities, and giving gifts to health-care workers and new moms. Other infant formula companies even hired saleswomen in nursesr uniforms to drop by homes unannounced and sell potential customers on using baby formula rather than breastfeeding. In April EDIE, Nestle acquired Pzer's infant nutrition unit, malcing it the biggest player in the infant formula market. According to The Guardian, this business unit generates approximately 85 percent of its revenues from emerging markets, demonstrating that Nestle and other infant formula companies are still capitalizing on consumers in emerging economies. An International Nestle Boycott Committee began in 19841 to address this global issue and is still active today