Is Omni-channel truly different from multi-channel? Do traditional marketing approaches work in an Omni-channel world? And what

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Is Omni-channel truly different from multi-channel? Do traditional marketing approaches work in an Omni-channel world? And what new capabilities do firms need to put in place to take advantage of this world?

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Managing Business Ethics Making Ethical Decisions

ISBN: 9781506388595

1st Edition

Authors: Alfred A. Marcus, Timothy J. Hargrave

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Posted Date: Dec 16, 2023 05:34 AM

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Is Omni-channel truly different from multi-channel? Do traditional marketing approaches work in an Omni-channel world? And what

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ANSWER I Moving to an omnichannel approach involv... View the full answer

Managing Business Ethics Making Ethical Decisions

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