Question: Is passion a differentiating feature for Farmers Edge? Why or why not? While Farmers Edge targets businesses rather than end consumers, is it still important

  1. Is passion a differentiating feature for Farmers Edge? Why or why not?
  2. While Farmers Edge targets businesses rather than end consumers, is it still important to develop a brand personality? Why or why not?
  3. How would you describe the Farmers Edge brand personality?

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