is project is about creating a marketing plan for a selected business from a list of options: Apple Inc. $($focusing on the iPhone series$),$ Nike Inc. $($focusing on men's shoes and sneakers$),$ or Starbucks Corporation $($focusing on coffee products$).$ The purpose is to practice strategic thinking in marketing, applying the results of SWOT and STP analyses and the principles of the marketing mix's $4$ Ps $($product$,$ price, place, and promotion$),$ as well as the $2$ Ps of retailing $($presentation and personnel$).$