2. Is Target's data mining and predictive analytics a success, a failure, or both? Explain your answer.
4. How does Target create profiles of customers?
6. Is Target's "pregnancy predictor" a long-term competitive advantage? Explain.
8. How does Target make such accurate predictions?
10. What are the ethical considerations of the use of this data?

Answer rating: 100% (QA)

Determining the success or failure of Targets data mining and predictive analytics is subjective and depends on various factors such as the effectiven... View the full answer