Is Target's data mining and predictive analytics a success, a failure, or both Explain your answer How does Target create profiles of customers Is Target's pregnancy predictor a long term competitive advantage Explain How does Target make such accurate predictions What are the ethical considerations of the use of this data

Question: Is Target's data mining and predictive analytics a success, a failure, or both? Explain your answer. How does Target create profiles of customers? Is Target's

Is Target's data mining and predictive analytics a success, a failure, or both? Explain your answer.
How does Target create profiles of customers?
Is Target's "pregnancy predictor" a long-term competitive advantage? Explain.
How does Target make such accurate predictions?
What are the ethical considerations of the use of this data?

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